Making Sausages: Behind the Scenes at the ICM

Rebecca Sturgeon

Rebecca Sturgeon, Healwell’s fearlessly inquisitive, critical thinking mastermind and facilitator of the Interdisciplinary Clan of Mystery

This month I am embarking on a new and slightly terrifying adventure — I am hosting Healwell’s new webinar series, the Interdisciplinary Clan of Mystery.  Every month, I will get to interview a fiercely smart, devastatingly interesting human about their work in the healthcare field.  And people all over the world get to listen in, ask questions and learn with me. 

Before we all meet up together in the field of webinar, I wanted to show you a little bit of how we make the (vegan, gluten-free, nutritionally balanced) sausages, or episodes, of the ICM.  

I’m Coming for You, Terry

My Healwell colleagues and I know lots of interesting, smart and generous people, so finding guests for this first year has been relatively easy.  The hard part is: how do I craft an interview? 

For this, I turned to my favorite low-key interviewer of all time, Terry Gross, host of Fresh Air.  I’ve been listening to Fresh Air in the car, at the gym, and at home while I’m cooking.  I’m trying to crack the code of what makes a great interviewer, and I think I’ve found the secret.

And here it is —

Do your homework and get out of the way.  

Terry Gross is absolutely brilliant at gathering a ton of information and finding out what her guests are truly passionate about.  She can ask a question to tap into a vein of love and enthusiasm that keeps going with little prompting.  

We have some passionate and enthusiastic people coming to talk with us, so I’m reading up on a ton of healthcare topics.  I can’t wait to be inspired by all the ideas and knowledge coming at us in this series.  

And to become the Terry Gross of Healwell.

What Does This Button Do?

Before we have the interview, though, we need to have the technology.  Kerry Jordan, Healwell’s Operations Director and the Producer of this whole series, researched several hosting platforms and we decided to use Zoom.  

So, of course we have to test the thing.  For the past few months, Kerry and I have practiced a number of calls to test all the buttons and things.  Here is an actual transcript of one of our first Zoom calls* (*—this transcript may not be actual):

Kerry:  Hi!
Rebecca: Hi!
Kerry: So this is cool.
Rebecca: Yeah. 
Kerry: Did you get a chance to watch that tutorial?
Rebecca: What tutorial? 

Fortunately for me, Zoom is pretty easy to use, and Kerry did watch the tutorial, so we are ready to go with technology.  Our guest panelists can share slides or other documents, write polls, or they can go the old-fashioned route and talk to me via an embedded camera on a portable computing device.  Whatever they choose is going to be amazing.  

Where the Magic Happens

desk with books

“The Kitchen” where we’re cooking up ICM magic.

A stellar webinar requires a stellar location, which is why I have created a very special place for my hosting duties.  My own little spot to cook up new ideas.  I call it “The Kitchen,” mostly because it is actually my kitchen.  Here’s a view of the glamorous ICM Studio 1.  I assure you, all the nerd books on the desk are not props.  I am reading them.  For fun.  

Speaking of fun, we are going to have lots of it this year down at the Interdisciplinary Clan of Mystery.  The first episode happens on September 23 at 8pm. We’re going to jump right into the deep end with a conversation about interdisciplinary health care teams, how and when they work, and what it takes to build one from the ground up.  

Magical Thinking

She schedules her massages about once a month, for a half hour each time.  At the end of every session, she sits across from me, holding her glass of water in both hands.  She says, over and over again, “You’re so good at what you do.  Do you know that?  You’re just so good at what you do.”  She looks stunned, mystified.  She looks like she has just seen the Statue of Liberty disappear.  She looks like she has been touched by magic.

It would be so easy, and (I’ll admit) so satisfying for me to just lean in to everything I think I see and hear from her.  It would be so easy to believe that this effusive praise, this stunned, magic-struck look comes from something deep and deeply special in my own hands.  It would be easy to believe, just for a minute, that I am magic.

And here is where the beautiful swelling musical score in my head turns into a scratching record and heavy, ticking silence.  If I start believing and accepting that I am magic, I am, in fact, setting both of us up for some serious harm.

Let me back up a minute.

I have been a massage therapist for about nine years now, a few years past the average therapist “sell by” date of 3-5 years.  It sometimes feels like I’ve passed a lot of people in a crowded race, and I am sailing forward with a clear road ahead, and with sure knowledge of my own strength.  I have also been teaching for several years, and through this I often have the opportunity to answer questions about factual knowledge which make me seem like an expert.  I am working very hard to keep both of these things from erasing the true and sure knowledge that I have much to learn.

I have worked with and met so many therapists — excellent human beings, all of them — who have completely bought into the idea of their own magic.  They talk about their magic hands, or their healing touch, or about how they are the only one who knows how to fix their client’s [insert discomfort here].

This strikes me as an extraordinary burden to take on.
This strikes me as a dangerous story to tell.


We come to this profession for many different surface reasons, but at bottom, I truly believe we come to this profession because we want to find a way to alleviate suffering.  For most of us, I think, that begins with our own suffering.  We bring our bodies into this profession with a profound respect for every human body, just as it is.  By doing so, we begin to heal whatever issues we have around our own bodies, minds and spirits.

Then clients come to us, sometimes, and they feel better, sometimes.  A few of these clients don’t quite understand what they are feeling, so they turn it back onto us.  They tell us we have magic hands, or that we have a healing touch, or that we are the only one who knows how to fix them.
And it feels good to hear these words.
It feels good to know that another human being feels better after something we did.

It feels so good that we decide to believe in our own magic.

Here is where the harm comes in.

When we believe in our own magic, we remove from ourselves the need to continue rigorous study.  We take away our beginner’s mind, the mind that wants to always know better and be open to new ideas.  We set ourselves up to miss important information about the human body in general and about our client’s body in particular because we settle into a place of knowing it all already.

We also remove from our clients their own agency and responsibility for their own body.  If we are magic healing fixers, what need do our clients have for self care?  Why do they need to listen to their own bodies if we can tell them everything?  And how in the world will they know when to tell us that something we are doing is not quite working?

Don't Believe Your Own Hype

I am on a quest to eliminate magical thinking from the massage therapy profession, starting with myself.

For me, this starts with ever vigilant awareness of my own work.  Letting every client finish their own sentences, even if the story feels familiar.  Asking real questions rather than questions that will just confirm what I already think I know.  And gently reminding every client who thinks I fix them that the real work is done in their own nervous system.  I am, in the truest, Latin-root sense of the word, the facilitator.  I am here to make it easier for their own body, mind and spirit to join forces and move towards whatever that client desires.  It’s not magic.  It is humble, aware application of continually growing knowledge and education.


Rebecca SturgeonRebecca Sturgeon is an instructor for Healwell. She maintains a private practice in Louisville, Kentucky and works as part time faculty in general massage therapy programs there.  As a former teacher of writing at the college level, Rebecca is passionate about the written word and about all forms of human communication.  In her massage practice, she focuses on integrating therapeutic massage as part of overall health and wellness care.  She is an active volunteer for Hosparus Health and Gilda’s Club of Louisville, and a member of the Society for Oncology Massage.

Meet the team! Katherine LaVelle, Healwell Board Member

Meet Katherine LaVelle, one of the rock-star members of our Board of Directors!

Healwell’s growth and success is due in large part to its tireless and dedicated Board. These smart people work behind the scenes to shape Healwell’s long-term vision, strategy, and infrastructure to ensure that Healwell has the resources and support it needs to change the face (and hands) of healthcare. We are unspeakably grateful for our Board members’ generosity and we’d like you to know more about them.

Please start by telling us a little about yourself.

headshot of Katherine LaVelle

Katherine LaVelle

I am an Arlingtonian, former Arizonan, daughter, sister, aunt, breast cancer survivor and warrior.  Partner in a large consulting firm.  Avid traveler, cook, gardener.  I fully ascribe to the philosophy “to whom much is given, much is expected.”  I have lived a comfortable, blessed life and I have enjoyed many opportunities to give back.  I started volunteering with non-profits in junior high school and then kept at it for the next 35 years.  Eventually I had enough work and life experience to hold board positions.  I currently serve on three non-profit boards and find the work both challenging and rewarding.

How did you and Healwell come together?

I learned about Healwell from my amazingly talented massage and lymphedema therapist, who happens to be Healwell’s Program Director (Lucille Eddy).  I was impressed and inspired by the work she and her colleagues were doing with in-patient oncology massage therapy, as well as their commitment to grow the skills base and standards of oncology massage across America, and even beyond!  I was also in awe of the commitment and dedication of the Healwell massage therapists who work tirelessly to provide relief to cancer patients and to make their day better.  Eventually, I talked with her about whether Healwell needed any help and whether I might be a match.

What exactly is your role as a board member? And how does the Board of Directors support Healwell’s mission and work?

It’s an honor to serve on the Healwell board.  As a board member, my role is to:

  • apply my areas of expertise to Healwell’s needs; while different board members bring different strengths to offer Healwell, my business background positions me well to provide business planning guidance, contracting and negotiating support, financial forecasting and modeling suggestions and support.
  • serve as an advocate and ambassador for Healwell. This includes spreading the word/telling others about Healwell, meeting with prospective board members, representing Healwell at various business, healthcare industry, and non-profit event/conferences, and anywhere else Lauren requests.
  • fund raise, fund raise, fund raise. I take my target fundraising amount very seriously, as I know Healwell is counting on it to meet their operating budget balance this year.

What is most rewarding to you about the work Healwell does and your role in the organization?

I love that Healwell not only helps make people feel better, but also that it leads the way in raising standards for oncology massage, as well as constantly studying efficacy.  The work I do helping to drive business rigor and future growth for Healwell is one of the most rewarding parts of my role as a board member.

Is there anything else you’d like to share?

I am proud of the work Healwell CEO, Lauren Cates and her team has done to develop Healwell into a mature business with repeatable revenue streams, formal fundraising strategy, strong grant application capabilities, and aspirational plans for the future.  That said, Healwell needs funding to operate (the Healwell staff works tirelessly and is terribly underpaid!) and grow, so please consider donating now! J

An Open Letter to the Massage Therapy Profession: Massage Envy is Our Fault

If “one incident is too many,” then what exactly is 200? That’s my question to Massage Envy and every coworker, manager and teacher who met the therapists responsible for these sexual assaults and/or dismissed the complaints of the victims with some formulaic “we take your concerns seriously,” script of inaction. Nobody was taking it too seriously if it took Buzzfeed to elicit even the anemic statement that has been issued.

My rage however, is best directed not at Massage Envy, but at my own industry. And if you’re reading this as a consumer of massage, we owe it to you to hold ourselves accountable. This is our fault.  These incidents don’t happen in a vacuum. The Buzzfeed article was not news to many who’ve worked at Massage Envy or who have been a customer there.  In fact, a survey of the media coverage about the situation reveals that, just like the sex scandals in the Catholic Church and recent accusations against politicians and filmmakers, these assaults have a history and one that was well-known within Massage Envy.   This is the fact that I find even more troubling than the sheer volume  of incidents.

The even more widespread phenomenon that made it all possible is complacency.

In most states you have to show that you have completed a few hundred hours of massage therapy training, ostensibly under relatively direct supervision, before you can apply for a license to practice.  These Massage Envy therapists were licensed.  Lots of educators and other people observed them before they ever became licensed practitioners.  It’s highly likely that the therapists who perpetrated these crimes displayed questionable choices and behaviors in massage school. In fact, if you were to ask some of their fellow students, I bet they’d tell you they avoided partnering with these guys. They knew something was off.

We can hope that these instructors did what they could to limit the effect of these behaviors on the classroom and students, but even if they did, they didn’t do enough. They didn’t contain the problem. They didn’t have the tough conversation. They didn’t stop to think about how this behavior would play out in the harm of unwitting clients who would become their victims.

We have got to start taking the responsibility of people’s trust seriously.

Are we going to be a low-class trade or do we have the discipline and the self-respect to be a profession?  We have got to set a higher bar and hold ourselves to it.

You and I, average people who are amazing at being appalled and heartbroken,– but not so great at spotting our role in the slow-building avalanche —  will have to own our responsibility in this mess.  If you’re a massage instructor, it’s your job to make it clear, in your words and in your actions,  that you stand fully behind the zero-tolerance policy regarding “sexually inappropriate behavior.” Harder still, you may have to write or initiate the writing of said policy at your school because it doesn’t currently exist.  If you are a manager at a franchise and you find that the franchise’s policy is that all complaints of sexual harassment will be “handled internally”, listen to the voice inside you that knows that a massage franchise is not equipped to do that in a meaningful way.  Walk away from that job and be clear that you’re walking away because sexual harassment is something that needs to be taken seriously.  If you own a clinic or spa, take a serious look at your policies and strengthen them so they can be used to create an environment where there is zero tolerance for sexually inappropriate behavior and where your therapists, managers and clients all have clear and meaningful recourse in the event of an incident.  If you work at a place where other therapists are talking or joking about sexually inappropriate behavior, say something.

Be. That. Guy.

We’ll never stop these things from happening, but we can make a massive dent in their incidence. It’s simple, but it won’t be easy.  The space between today and the day when massage therapy and sexual assault are distant acquaintances will be riddled with lots of good people taking risks.  People who are more interested in safety and trust than in making money or building brands.  That world will not be delivered to us by anyone but ourselves.

I know plenty of massage therapists who are constitutionally averse to “rocking the boat.”  And few people would willingly risk making unpopular observations that could lead to other types of harassment, loss of income or loss of other possible gains and comforts, but I can guarantee that none of us wants to be a victim of sexual harassment.

I’m not interested in the math that suggests that “180 assaults isn’t that many when you consider the 30 million massages Massage Envy provides in a year.”

Tell that to the victims and tell it to all of the victims of the incidents that weren’t and never will be reported.  I’d wager that most of us feel largely unprepared to create policies and procedures that snuff out this behavior before it’s allowed to become a pattern, but, to my mind, that’s just one layer of the solution to this problem.

The rubber has officially met the road. You either condemn or condone.  There’s no middle ground.  If you see something, say something — and then do something.

The job of a massage therapist involves touching the bodies of naked strangers every day.  That means that we enter into a sacred trust every time we go to work.

Let’s start acting like that’s a thing.


Get ready to get your give on! #GivingTuesday is coming!

#GivingTuesday is a global giving movement that has been built by individuals, families, businesses, organizations and communities in all 50 states and in countries around the world.  It’s beautiful new annual ritual to remind us how much we have to give and how much bigger it all is when we do it together.  On #GivingTuesday (which follows all of that “getting” that happens on Black Friday and Cyber Monday), we’ll launch a big push for giving back that lasts through the end of the year.  #GivingTuesday (November 28th) is opening day of the giving season.

Best. Opening. Day. Ever.  (Sorry, baseball.)

baby and father handsEvery act of generosity counts and it all means more when we give together! #GivingTuesday is a celebration of generosity, community and love!  Everyone has something to give.  Time or expertise, monetary donations large or small, simple acts of kindness and so much more.  How creative and generous can you be?!

Everyday Healwell is making it impossible for you to forget just how much it matters when humans touch humans.

It matters when we show up to each other’s suffering.
It matters when I don’t try to fix you.
It matters when I know what questions to ask, where to put my hands on your hard-working body and when to be quiet.

It doesn’t just matter: It changes healthcare.

Make the world a place where there’s less pain and more love.  It’s nothands wrong to be sick, but it still sucks.  Help us make it suck less.  You can plain ol’ donate (just this once or you can even sign up to make a *monthly* donation!) or maybe you want to set up your own little fundraising page for Healwell with this super-easy plug-in and give your friends something to do for #GivingTuesday, too.  We’d also love for you to tell your talented and seriously networked friends that we’re looking for dedicated board members to help us grow the Healwell love.  We can use your video testimonials!…your photos!…your stories of amazing love and compassion that make you think of Healwell.  Whatever you can do to help us spread the love.  WE WANT YOU!

Healwell is Growing Up!

It’s already been a big year for Healwell and the second half of 2017 promises to continue the same trend.  You are our community and it is because of your support, your sharing of our courses and our announcements and our programs that we have been able to grow and grow.  Your support makes a difference every day.

Check out all the ways Healwell is growing up!

Dr. Hunter Groninger, Director, Palliative Care, Anne Kelemen, LICSW, Katherine LaVelle, Healwell Board Member, Lucille A. Eddy, Healwell Program Director, Kerry Jordan, Healwell Operations, Mika Standard, Senior Philanthropy Officer, MedStar, Lauren Cates, Healwell Executive Director attending MedStar Health Research Institute's Annual Research Symposium

Dr. Hunter Groninger, Director, Palliative Care, Anne Kelemen, LICSW, Katherine LaVelle, Healwell Board Member, Lucille A. Eddy, Healwell Program Director, Kerry Jordan, Healwell Operations, Mika Standard, Senior Philanthropy Officer, MedStar, Lauren Cates, Healwell Executive Director attending MedStar Health Research Institute’s Annual Research Symposium

Generous grants from long-time Healwell supporter, The Palmer Foundation, and The Charles and Mary Latham Fund have opened the door to an exciting partnership with MedStar Washington Hospital Center and MedStar Health Research Institute to conduct two important hospital-based massage therapy studies; a 12-week pilot study and a 2-year dosing study, both measuring the effect of massage therapy on quality of life and overall experience of care.  These studies will not only bring comfort to hundreds of palliative care patients who participate in them, but the data we collect will provide essential support for a much-needed roadmap toward meaningful integration of massage therapy as a standard of care.

The two-year massage therapy dosing study will launch this fall and we are already underway treating patients in the Latham-funded palliative massage pilot project.

Meanwhile, Healwell has become an active member of the Arlington Chamber of Commerce, broadening our local foothold with Arlington business leaders.  On the national stage, Healwell has become an active voice in an advancing conversation about national standards for the safe practice of oncology massage.

We have also been invited to participate in the recently-launched National Migraine Coalition.  The Coalition brings together unique stakeholders in the employer, wellness, and disability and migraine awareness sectors to better address the economic impact of this important health issue.  The time is right for broad collaboration across sectors to bring real health and resources to people who have been without them for so long.

Nancy Keeney Smith, teaching Traumatic Scar Management (notice another scar tissue education heavy hitter, Jamie Elswick looking on over Nancy’s right shoulder)

This year also saw a handful of sold-out courses taught by the Healwell team as well as guest instructors, Nancy Keeney Smith, Cathy Ryan and Jamie Elswick.  We have focused our offerings and continue to provide a path for advanced practice with new material and innovative partnerships.

Our hands-on programs at Children’s National Medical Center, MedStar Washington Hospital Center, and Virginia Hospital Center all continue to do incredible work and build new relationships as patient and regulatory demand increase for integrative nonpharmacologic therapies like massage therapy.  Healwell is in perfect position to answer the growing call because of you and this strong community of like-minded humans who know that touch is not a luxury and connection is key to healing.

We’re looking forward to sharing the data we’re collecting, the courses we’re creating and comfort we’re providing and we’re so grateful to you for your ongoing support and excitement about the future.

Another way in which Healwell has grown up is that we have recently engaged with an exciting online platform to make donating to Healwell even simpler than before with the tools provided by Network for Good.  We’re thrilled to be growing our community of folks who are making monthly contributions that are easy on the checkbook, but big on impact.  Go check out our new look and see what our new platform can do for you in your desire to support Healwell.

Meet the team! Mishka K. Cira, Healwell Board Member

photo of Mishka K. Cira

Mishka K. Cira

Mishka K. Cira, MPH joined Healwell’s Board of Directors in December 2016. She is a graduate of Potomac Massage Training Institute and is now contractor to the Center for Global Health at the National Cancer Institute-NIH.  She works with governments in low- and middle-income countries to support their national cancer control planning process, by linking them with necessary resources and expertise.

Mishka’s experience and training blends massage, public policy, healthcare, and research. She’s smart, funny, and friendly. So, you can see why we think she’s a catch! We asked her to tell us a little about why she joined our Board and what Healwell means to her. Here’s what she had to say:

How did you discover Healwell?
I had the honor of first meeting Healwell’s Executive Director, Lauren Cates, in 2009 when I visited the Healwell hospital-based program at the Virginia Hospital Center.  Lauren was extremely approachable, and walked me through all of the relationships they had built at the hospital, and the skilled therapeutic massage program they had developed for patients much in need of physical and psycho-social support.  At the time I was looking to adapt some of Healwell’s program model to a hospital-based massage program for pediatric cancer patients I was leading in Hanoi, Vietnam, where I was living at the time.  After that initial meeting, I was drawn into Heawell’s model of skilled, clinical care coupled with compassionate understanding of each patient’s journey.  My work has since evolved to a focus on global public health, but I continue to hold patient care, and especially palliative care, as part of my focus within global cancer control.  When I moved back to DC in 2016, I re-connected with Lauren, and was so excited to learn about the opportunity to serve on Healwell’s Board.  It’s a great opportunity for me to stay involved in the field of integrative therapies, while supporting Healwell’s dedicated therapy team and mission to support patients through some of the most challenging moments that they face.

What exactly is your role as a board member? In your opinion/experience how does the Board of Directors support Healwell’s mission and work?
Through my study of and work in public health, I’m very interested in supporting Healwell to build an evidence-based case for this model of skilled integrative care for patients.  I see my role as supporting the Healwell Board and staff to identify potential research questions, grant opportunities, and partnerships to strengthen the body of knowledge around the need for skilled, trained, and compensated integrative therapeutic care, and how that model of care helps health facilities reach their underserved populations.  I see the overall role of Board as being both a sounding board for innovative work that the staff identifies based on their on-the-ground expertise, as well as a guiding body to ensure that Healwell stays focused and true to its mission.

What is most compelling/rewarding to you about the work Healwell does and your role in the organization?
Simply, to have the opportunity to serve this organization is the most rewarding thing possible.  Healwell strives to be present for each individual patient’s needs, and to champion the reduction of health disparities through access to quality integrative care.  Nothing more needs to be said.

Thank You for Believing in Humans Touching Humans in 2016


“I forgot I had cancer.”

“The massage made my chemotherapy so much less stressful.”

“Massage was an integral part of the care we when our 4-month-old daughter was treated for a brain tumor.”

“Life changing.” “Eye and heart opening.” “…an excellent balance of the art and science.”

It’s been a big year for Healwell…thanks, in large part, to you.  Your support has created countless experiences like the ones above.  Your contribution made the real lives of real people better.

There is a lot of change in our world, but our need for touch never changes. When you share your time, your wisdom and your dollars with Healwell you tell us you believe in the value of humans touching humans.

In 2016, you and Healwell:

-trained more than 300 healthcare providers all over the US and in Australia

– enjoyed the vision and clarity afforded by working from a ratified budget and business plan for the first time in Healwell’s history (We’re really growing up!)

touched thousands of humans, including those in our two newest programs at the George Washington Medical Faculty Associates infusion center and at Goodwin House in Alexandria and Arlington

– welcomed three new board members from healthcare, government and non-profit sectors

paid three staff people a (small) monthly stipend for the first time ever (That’s how we got so much done!)

– partnered with Washington Hospital Center and The Samueli Institute to earn a 2017 $15,000 pilot grant

– grew our Facebook audience from less than 300 to over 1,000 followers

revamped the website to make class enrollment simpler, to maximize internet visibility and to offer a wider array of options for how people can support Healwell

If you have recently made your donation to Healwell, we thank you for your support.  If not, you can still make a big difference by giving today. Please consider setting up a monthly, sustaining contribution in any amount that feels personally meaningful.  Sustaining donations are essential to long-term planning.  It’s easy to set them up directly through the website or using the enclosed form.

Thank you again for helping us continue to demonstrate the power and value of touch.  It matters.


Lauren Cates

Executive Director


Superstar Teagan

Imagine that your child is born and mere weeks later she is diagnosed with a so-often-deadly ATRT brain tumor.  Eric Annis and Amanda Leland don’t have to imagine.  That’s exactly what happened to them and their daughter, Teagan.

We got to touch them…and they touched us.

They sent us this quick video because they wanted to share their first-hand love of Healwell.

Beyond Beautiful: Dianna Dapkins from Pure Pro

dianna-dapkinsDianna Dapkins is the creator and president of Pure Pro high quality massage products. Healwell uses Pure Pro’s Hypoallergenic Massage Lotion for all of our Oncology Massage classes and hands-on clinics. For years Dianna has been generously donating this lotion to our students. We asked her to tell us a little bit about how Healwell’s mission aligns with Pure Pro’s and why she chooses to support Healwell with the gift of her products and friendship. Here’s what she has to say:

When I was in massage school in Cambridge 26 years ago we were told never to touch a person with cancer. Just don’t. So we didn’t dare.

So much has changed and Healwell is at the forefront of making these changes working with Oncology Massage for children and adults. This means a lot to me because although I ended up creating Pure Pro and manufacturing arnica, creams and lotions for other MTs with sensitive skin, I will always be a bodyworker first. Medical massage is my passion. I want people to fully experience so much of what we KNOW massage can do.

Seth Godin writes a fantastic business and marketing blog and I was surprised by the title of this post when I came across it last week. He wrote:

“In Search Of Palliatives
A palliative is a treatment that soothes even if it can’t cure the illness.
By all means, whenever you can, fix the problem, go to the root cause, come up with a better design…
But when you can’t (and that’s most of the time, because the straightforward problems have already been solved), the effort you put into providing a palliative will not go unnoticed or unappreciated.”

So even the “business” world is waking up to the beauty of what we do. And to me, Oncology Massage is beyond beautiful.

Everyday Healwell is getting this work out there into therapists’ hands and soothing patients. I am honored to partner with them to provide our massage lotion to their students while they learn new techniques. Healwell is transforming the medical system by saying “Yes, we can touch a person with cancer. Yes, we can touch any person with chronic illness or complex medical needs.” And showing them how. Even better!



Founded in 1992, Pure Pro has distinguished itself by adhering to values of quality, purity, efficacy, and education. Each Pure Pro product is the result of Dianna’s own hands-on experience combined with feedback from thousands of massage professionals. Learn more at